Clothing is a reflection of the culture, and it can also have an effect on lifestyle. It is an expression of image and personality, as it can mirror the cultural norms and values of a nation. Habits, customs and beliefs all have an influence on the clothing styles that are attributed to a particular culture. Fashion is a great way to express ourselves through the clothes and accessories we choose to wear.
Patterns, fabrics and garments are used to represent culture in different ways. To understand the influence of culture on the fashion industry, it is important to be aware of cultural and social movements. The popular American television drama Mad Men, set in the early 1960s, has had a major impact on street fashion. In some parts of the world, mainly in Asia, clothing is used to indicate a caste system or a particular position in society.
African fashion culture is diverse, with different styles in each region. Subcultural or minority groups often use fashion to express their ideals: think of punks with their handmade clothing style or the polo shirts of a country club or Orthodox Jews. These sources bring new types of ideas and concepts to designers, influencing fashion inspiration. The way art impacts fashion can be seen in Louis Vuitton's partnership with several contemporary artists. Culture and fashion are intertwined when fashion can be an expression of culture or a culture in and of itself.
In countries like India, local culture has a greater influence on consumerism, but people are still seen wearing modern clothes that match current world fashion. Around 250 billion dollars are spent on fashion and accessories such as bags, shoes, etc. Taking into account diversity, one of the constants in the fashion culture of different countries is Western clothing in urban areas.